| Outreach & Marketing Committee
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Members:
Murray Kronick (Interis) Chair
Steve Monatgue (PMN)
Paule Labbé (TBS)
Mike Haley (Landmark Decisions)
Greg Richards (Telfer School)
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PPX – Outreach & Marketing Committee
Terms of Reference
Mandate
Expand the credibility and critical mass of PPX in the marketplace by creating formal and informal arrangements with other organizations in our market space. These organizations may offer complementary or competitive services to PPX, or may represent groupings of our target audiences, or may be media partners. This will increase awareness, attract and retain participants and new members of PPX.
Sample categories of other organizations:
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Other associations (CES, CCAF, IIA, CMC, etc.) |
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Federal Government organizations (CSPS, etc.) |
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Provincial Governments |
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Municipal Government and FCM |
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Schools / Universities |
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Media Players (CGE, Optimum, journals, etc.) |
Governance and Membership
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Reports to PPX Board at every Board meeting (standing agenda item) |
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Chair (or co-chairs) (Board Member) |
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2 to 5 members (Board members or members-at-large) |
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Willow Group representative |
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Links with Learning Events committee for coordination / avoidance of conflict with guest speakers, topics, etc. |
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Links with Symposium committee for speaker ideas and cross-promotion of Symposium through other organizations |
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Links with Technology committee for innovative delivery mechanisms for reaching target audiences |
Scope of Work / Responsibilities
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Identify, contact and come to mutual agreement with other organizations to increase our audience reached. This can include aspects such as sharing speakers, access to mailing lists, website links, cross-promotions, cross-registrations, media events, etc. |
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Increase reach of PPX to new or wider audiences through these other organizations |
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Work out any supporting logistical details with Willow Group |
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Work within the budget (costs and revenues) as directed by the Board |
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Identify and potentially use alternate forms of delivery to support these arrangements |
Critical Success Factors
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Personal contacts with some of these organizations |
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Help from Board in identifying organizations and using personal networks / connections to contact them |
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PPX has a sufficient value proposition to other organizations and vice versa, leading to an effective arrangements / agreements for mutual benefit |
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Cognizance of the relationship with the other party – to avoid competing with / cannibalizing each other’s audiences |
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Willow Group support for logistics, Internet capability, etc. |
Indicators of Success
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Number of agreements (formal or informal) to collaborate / cross promote |
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Increased audience reached by PPX messages |
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Increased attendance at Learning Events / Symposium coming from other organizations |
Meetings
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Bi-monthly, in advance of scheduled Board meetings |
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May be more frequent as required |
Record of Decisions
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Kept by Willow Group |
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Key decisions / requests will be brought up at the subsequent Board meeting under the standing agenda item for the Symposium |
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